Notes on Failing as a Self-Published Writer

by
Daulton Dickey.

Selling books is a Sisyphean task. Without a budget, without a name anyone knows or cares about, or cares to know, you’re certain to fail. Bereft of a marketing department at a major publisher, bereft of a publisher altogether, in fact, puts you in an interesting position. How do you get your book out there? People won’t read it if they don’t know it exists, and people won’t read it if they don’t feel compelled, in some way, to read it. So this is the question you must ask yourself as a self-published writer: how do you create awareness for your book? And—this is a two-parter—how do you inspire people to want to read it?

Imagine you’re a writer in Indiana trying to get noticed. You’ve written and published several books. Few people have read them. You ask yourself why. Why haven’t they read them? Have…

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